Why I built Found!

I'm not a career consultant. I'm a practitioner who got tired of seeing good companies hire the wrong people, and good people get stuck in the wrong jobs.

William Laitinen, founder of Found interview training

The Pattern

Years ago, as a recruitment practitioner, I started noticing a disturbing pattern. Companies were obsessed with skills and credentials, yet strong hires still failed or left.

I decided to stop guessing and start measuring what really drives performance and retention.

The 300-Hour Discovery

After hundreds of exit interviews, the signal was clear: most voluntary departures are caused by motivational misalignment, not competency gaps.

92.8%of voluntary departures linked to motivational misalignment

Hiring is about performance

Talent is an equation, not a vibe.

Talent = f(Ability, Values, Motivated Relevant Experience)

Competencies

Can they do the job?

Values

Will they fit?

Motivations

Will they stay?

25+Years Experience
300+Exit Interviews Analyzed
300+Hours of Training Delivered

Stop guessing. Start measuring.

Learn the framework that turns hiring from a gamble into a science.

👋 Got questions about hiring better? I’m here to help.