Hiring is one of the highest-impact decisions a leader makes, yet most managers are never trained in a repeatable system. Found gives you a practical framework for defining talent, running better interviews, and making decisions based on evidence instead of instinct.
Curriculum
Module 1The Introductionv
Theme: Trust is the foundation of deep conversation
Why the first 5 minutes determine everything
Crafting a personal narrative introduction
The Trust Equation: Credibility + Reliability + Intimacy / Self-orientation
Signposting, storytelling, and handover technique
Module 2Defining Talent (THE FOUNDATION)v
Theme: You cannot find what you have not defined
The Talent Equation
The CVM Model defining Competencies, Values, Motivations before interviewing
The Exige Motivational System (EMS): the 5 factors
Must-have vs. nice-to-have (the 5-7 rule)
The Clarity Checklist before any interview begins
Module 3Creating Great Questionsv
Theme: Great questions produce great evidence
Open vs. Closed questions
Behavioral vs. Situational questions and when to use each
The AAA Framework (Aim, Action, Achievement)
Push/Pull questioning for motivations
Values dilemmas: revealing authentic beliefs under pressure
CVM Tick Scoring (0-3)
Module 4Right Question, Right Timev
Theme: Knowing techniques is not the same as judgment
Moving from scripted to adaptive interviewing
Real-time tool selection: which Module 3 technique to deploy and when
Treasure, Rocks, Skeletons: categorizing answers in real time
The three execution requirements: Technique, Courage, Determination
Rocks mean redirect, not dig deeper
Module 5The Sellv
Theme: Assessment converts to attraction
Why strong employer brands still lose candidates to personalized pitches
The Push/Pull Model: every job change has two forces
Hook Detection: 3 moments when motivations are most visible
EMS-to-Sell Translation: personalize the pitch to motivational profile
Fit Assessment before selling
Module 6Choosing the Right Candidatev
Theme: Where assessment becomes decision
The Treasure/Rocks/Skeletons grading system
The Anti-Addition Principle: skeletons cannot be balanced by treasure
Never sum scores because it destroys diagnostic signal
The Values & Motivations Checklist
The Learning Loop: Module 6 feeds back to Module 2
Frequently Asked Questions
Who is this program for?v
This program is for leaders who realize the importance of hiring well and want to be involved in the recruitment process. Great leaders have to be great recruiters, because people are the only true asset a company has.
How long does the program take?v
This is a 6 module program. Expect each module to take approximately 2 hours per week, split between the videos, follow-up activities and coaching calls.
Does it include group activities?v
Yes. The program includes group activities to include team members in the process.
Do I get 1-to-1 coaching with William?v
Yes. You will meet with William each week during a coaching video call, where you can discuss questions and get direct answers.
Is this available internationally?v
Absolutely. Found was made for companies across the globe. A significant portion of our clients are based in Western Europe, including Switzerland, France, and Germany.
What is the refund policy?v
We offer a 100% money-back guarantee. If you complete all the modules and still don't feel you've received value, you can request your money back within 30 days for a full refund.
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