Found brings together experienced educators who are passionate about transforming how you hire through empathy, evidence, and real-world insight.
Founder & Lead Educator
William Laitinen
After 300+ hours of exit interviews revealed why good hires fail, William built the CVM framework to fix how companies find talent. He teaches hiring managers to replace gut feeling with methodology that actually works.
Fiona is behind the design and delivery of every Found program. From researching new content to shaping how each module lands with participants, she ensures the learning experience matches the methodology. Rigorous, practical, and human.
Most interview training is generic. Found is built on original research and designed to change your next interview.
Original research
Built on 300+ hours of real exit interviews, not borrowed frameworks or generic advice.
The CVM Framework
Assess Competencies, Values, and Motivations, the three dimensions that predict long-term fit.
6 structured modules
A complete methodology from first trust-building to final hiring decisions.
Practical, not theoretical
Every module includes tools and techniques you can apply in your next interview.
Personal coaching
Learn directly from William through focused coaching on your real hiring challenges.
The full interview journey
From introduction to decision, Found covers stages most training programs ignore.
Get started today
Stop hiring on gut feeling. Found gives you an evidence-based method to make better decisions.
Start FoundBuilt on 300+ hours of original research
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