Meet the team.

Found brings together experienced educators who are passionate about transforming how you hire through empathy, evidence, and real-world insight.

William Laitinen

Founder & Lead Educator

William Laitinen

After 300+ hours of exit interviews revealed why good hires fail, William built the CVM framework to fix how companies find talent. He teaches hiring managers to replace gut feeling with methodology that actually works.

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Fiona Laitinen

Co-Educator & Program Lead

Fiona Laitinen

Fiona is behind the design and delivery of every Found program. From researching new content to shaping how each module lands with participants, she ensures the learning experience matches the methodology. Rigorous, practical, and human.

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Why Found is different.

Most interview training is generic. Found is built on original research and designed to change your next interview.

Original research

Built on 300+ hours of real exit interviews, not borrowed frameworks or generic advice.

The CVM Framework

Assess Competencies, Values, and Motivations, the three dimensions that predict long-term fit.

6 structured modules

A complete methodology from first trust-building to final hiring decisions.

Practical, not theoretical

Every module includes tools and techniques you can apply in your next interview.

Personal coaching

Learn directly from William through focused coaching on your real hiring challenges.

The full interview journey

From introduction to decision, Found covers stages most training programs ignore.

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Stop hiring on gut feeling. Found gives you an evidence-based method to make better decisions.

Start FoundBuilt on 300+ hours of original research
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